![]() ![]() In data mining, this is a technique used to predict future behavior and anticipate the consequences of change. This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Big Data Quality for Data Mining in Business Intelligence Applications: Current State and Research Directions: 10.4018/978-1-7998-5781-5. This is a central point in an enterprise from which all customer contacts are managed. Data mining is a deeper level of active design and analysis of business data. Data Mining In practical applications, data mining is also used to mine the past and predict the future. This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data. Business intelligence (BI) leverages data analysis to form actionable insights that inform an organization’s strategic and tactical business decisions. This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP).
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